82% of consumers said they had been convinced to buy a product or service after watching a brand’s video on YouTube. There are many benefits of creating a YouTube channel. But for businesses, it can be a huge goldmine of opportunities.
Why is YouTube effective for marketing?
YouTube benefits businesses by reaching a vast audience, expanding globally, engaging with customers, improving Google visibility, building email lists, running ads, increasing brand awareness, boosting sales, repurposing videos, and generating income through AdSense and sponsorships.
Let me dive deeper into these benefits of using YouTube for business and YouTube marketing.
1/ Tap Into YouTube’s Massive Audience
There are many reasons why YouTube is good, but the most obvious one is its vast audience. With over 2.7 billion monthly active users watching billions of hours of video daily, YouTube is the world’s second most visited site after Google.
And that’s not just! Here are more shocking YouTube stats:
- 52% of all internet users access YouTube monthly.
- Over 122 million people visit YouTube daily through its website and apps.
- YouTube Shorts hit 50 billion daily views in Feb 2023.
The reason why YouTube is effective for marketing is due to its massive audience, which has the potential to reach millions of potential customers.
Also, YouTube has a diverse user base, with people from all age groups, genders, and backgrounds using the platform. So, no matter who your target audience is, you can find them on YouTube.
And you’re not just reaching people; you’re connecting with individuals from all walks of life. YouTube has evolved into a massive community where you’ll surely find your tribe – those who become customers and enthusiastic fans.
2/ Grow Your Audience Internationally
The internet has transformed the world into a global village, and YouTube is your passport to this international community. When your business videos go online, they can reach people worldwide, introducing your brand to diverse cultures, countries, and time zones.
- YouTube is available in over 100 countries in 80+ languages.
- YouTube is the biggest video platform.
- YouTube is the second biggest search engine in the world.
Expanding your business internationally becomes more than a possibility; it becomes a reality through YouTube. This platform offers a 24/7 storefront accessible to anyone with an internet connection.
3/ Engage With (Potential) Customers for Feedback
Feedback is your compass to success in business. It’s like having a GPS guiding you, highlighting areas for improvement, and revealing what your customers truly want. The feedback you get from your customers is one of the top benefits of YouTube for businesses.
- Daily YouTube users engaging with creators grew by 70% in the past year.
- In the U.S., 62% of users access YouTube daily
- YouTube is used by 55% of marketers worldwide.
YouTube allows businesses to communicate with their customers directly with features like comments, shares, likes, and dislikes. You can also tap into the demographic of your viewers to understand who they are and their interests.
Connecting with customers through comments, likes, and shares builds relationships. Their feedback is pure gold. When customers feel valued, they become loyal supporters. It’s not just about selling; it’s about building connections.
4/ Rank More on Google With Videos
Videos appearing more in Google’s search results show the importance Google gives to video content. And it’s not just Google; people love visual content more than anything.
- 65% of people are visual learners.
- 90% of marketers plan to use video in their content strategies.
- Watching a video helps retain 95% more information than reading text.
Google prioritizes video content from its platform, ranking them higher than other types. You can leverage this by combining high-quality articles on your website with YouTube videos. This strategy builds backlinks and enhances your presence on Google.
That doesn’t stop here; Google Search has a separate tab for visual content, increasing the benefits of having a YouTube channel for your business.
- Encourage others to embed your videos on their websites
- Link your website with your YouTube channel
- Boost your video’s authority by sharing it on social media platforms
- Offer text, video, and audio formats to cater to different learning styles
5/ Build Your Email List on YouTube
YouTube is more than just a visual showcase; it’s a powerful tool to grow your email list. And if you have been doing business for a while, you must know the importance of building an email list.
- Video can boost business revenue growth by 49%.
- Smartphone users prefer brand communications via email.
- 37% of brands are increasing their email budget.
Email marketing benefits businesses of all sizes, with small businesses thriving at 64% utilization. With YouTube, you get an engaged audience with higher chances of conversion into email subscribers. And that
You can share sign-up forms on YouTube.
- Add links to your landing pages in the video description.
- Include call-to-action (CTA) buttons and annotations for viewers to subscribe.
6/ Reach a Massive Audience With YouTube Ads
Those quick video ads before a YouTube video starts? That’s the magic of YouTube advertising. It’s not random; it’s a strategic move to reach a massive audience.
- YouTube ads can reach 2.56 billion users.
- 3 in 5 businesses use video marketing.
- Based on a Nielsen meta-analysis, a full-funnel YouTube strategy drives 10% higher ROI than awareness advertising alone.
Target specific demographics, interests, and locations with YouTube Ads to ensure your message reaches the right people.
YouTube ads offer several benefits, including boosting brand awareness, sales, audience interaction, event promotion, and customer engagement. That can be a game-changer in the benefits of using YouTube for small businesses.
The best benefit of using YouTube ads is that you can only pay for engaged views. Imagine the power of reaching your audience effectively while ensuring your budget is well spent.
7/ Increase Brand Awareness on YouTube
Brand awareness is one of the top benefits of using YouTube for business. The more people know about your brand, the more likely they’ll choose you for their needs. YouTube is a powerhouse for boosting awareness about your products or services.
- 1/3 of internet users watched a tutorial or how-to video this week.
- 30% of internet users watch live video streams weekly.
- 70% of viewers credit YouTube for brand awareness.
Consistently create and share valuable content to narrate your brand story. Tutorials, BTS glimpses, and testimonials create a compelling narrative for your audience. Build trust and stand out from the competition with YouTube.
And it’s not just about transactions; it’s about building relationships. When customers feel valued, they are more likely to become loyal supporters of your business.
YouTube helps you share your brand story through diverse content formats, creating a narrative and boosting brand awareness. Valuable audience feedback provides insights to drive your business towards success.
8/ Bring in the Sales Due to Higher Conversion
Businesses strive to generate sales, and YouTube is a powerful tool for achieving this goal. Video content has the unique ability to convert viewers into customers. Visual content is why YouTube is effective for marketing and businesses.
For example, if you sell handmade crafts, a video showcasing the crafting process and the passion behind each creation can form a genuine connection with your audience.
- Video can improve conversions by 86%, as per WebFX.
- Users spend 88% more time on pages with videos.
- Only 20% read the text fully, while 80% watch videos.
As you can see from the video marketing stats, a video can trigger emotions, leading to higher conversions. When the audience understands your story, they become emotionally invested and are more likely to buy your product or service.
Videos with a personal touch boost conversions. Trust is key in sales; building trust means connecting emotionally with your audience.
9/ Repurpose Videos for Increased Content Marketing
You can also repurpose your videos on other digital platforms to drive more traffic and boost your video marketing ROI. Since YouTube offers various video content formats, you can repurpose them to suit different social media channels.
- Showcase short clips of your videos on Instagram or TikTok.
- Create a podcast version of your video for Spotify or Apple Podcasts.
- Share audio versions of your videos on SoundCloud.
10/ Make Money with AdSense & Sponsors on YouTube
Last but not least, YouTube offers a way to monetize your content through AdSense. When you reach 1,000 subscribers and 4,000 hours of watch time in the past year, you can enable monetization for your videos.
- YouTube generated $29.2 billion in revenue in 2022.
- Google gives you 68% of the revenue share from AdSense ads.
- The average YouTuber makes $0.018 per view.
Just to give you an idea, using Forbes’s estimated pay rate of $5 per 1,000 views for “top” talent, a YouTube video with 1 million views can make over $5,000.
And you can also make money on YouTube with sponsorships. Whether through ad revenue or sponsored content, making money from YouTube can help support your business and create additional income streams.
11/ Collaborate With Other Business Owners on YouTube
Collaborations are a great way to grow your business and expand your reach. They also mean exchanging subscribers and creating engaging content together on YouTube.
- Brand collaborations with YouTube creators are 4X more effective at driving a lift in brand familiarity than those with celebrities.
Partnering with like-minded businesses will not only introduce you to their audience but also help build relationships within the industry. This can lead to future collaborations and partnerships, further boosting your growth.
So, these are some of the top benefits of using YouTube for business. Remember to consistently create valuable content, engage with your audience, and collaborate with other businesses for maximum success on the platform.